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Pirlo Effect

 #Film  #Campaign

Europe-bet is a leading online gaming company in Georgia. It’s a platform where everyone can find to have fun. 

 

To create a strong connection between the brand and its new face - Andrea Pirlo, we dug deep into the history of the famous Italian football player and found that Andrea is one of the few people who plays not just to win, but mostly to enjoy. 

 

One of the best examples of his daring and enjoying the game at the most decisive moments is the Panenka style penalty kick performed by Andrea many times in his career, most notably in the quarter-final of Euro 2012. That's what inspired us. We used "Panenka trajectory" to visually emphasize the idea of enjoyment. 

 

Andrea was not the only star in the video - basically every character is a successful and well-known sportsman. Our personal favorite is of course Nikoloz Basilashvil - famous Georgian tennis player. 

 

The production team was also star-studded: we've invited french director Julien Zenier, who previously worked with Ronaldo, Djokovich and other celebrities. Visually stunning shots are courtesy of Australian director of photography, Adric Watson. 

 

Most importantly,

 

We're really proud!

Enjoy (the game)

 

Credits

Client: Europebet

 

Chief Marketing Officer: Lasha Gogua

Head of Brand & Acquisition: Dimitri Vachnadze

Art Director: Vano Saginashvili

Head of Social Media: Gvandca Gogava

PR Coordinator: Keto Giorgobiani

Head of Content Team: Misha Dumbadze

 

Agency: WINDFOR’S

 

Creative Chairman: Vato Kavtaradze

Executive Creative Directors: Beqa Meparishvili, Nino Gordeladze

Creative Director: Bibi Asatiani

Senior Art Director: Mari Sukhishvili

Senior Copywriter: Irina Sakvarelidze

Client Service Director: Tamar Tsintsadze

Senior Account Manager: Inga Svanidze

Strategic Planner: Tsotne Mazmanishvili

Designers: Sergo Titenkov, Meko Chikadze

 

Production Company: Metro Production

 

Executive Producer: Sandro Gabilaia

Head of Production: Maia Gurabanidze

Director: Julien Zenier

DoP: Adric Watson

1st AD: Dennis Sonin

2nd AD: Sopo Parjiani

Bidding Producer: Masho Tevdorashvili

Producer: Tamar Tvaradze

Focus Puller: Manu Elijarashvili

Camera Assistant: Guram Mosikashvili

Steadicam Operator: David Odisharia

Gaffer: Giorgi Shvelidze

Production Designer: Sopo Kharebashvili, Tamar Guliashvili

Production Designer’s Assistants: Dadu Topuridze, Nuna Dadunashvili, Natia Gurabanidze, Elene Gabilaia

Decorator: Jimsher Berdzenishvili

Wardrobe Stylist: Ika Bobokhidze

Wardrobe Stylist Assistant: Elene Zvambaia, Tina Sharashenidze

Set Manager: Davit Peradze, Koka Chkhaidze

Casting: Tina Khizanishvili

Make up: Veriko Bedeladze, Nino Bedeladze

Making of: Buro

Location Manager: Tato Pantsulaia

Production Manager: Davit Maglakhelidze

PA: Mariam Gugushvili

Aerial shots: SKY TECH

 

Post-Production: WINDFOR’S

 

Post Production Manager: Natia Nikoleishvili

Editing: Goga Tsikolia

Color-Grading: UPP Prague: Ondrej Stibingr, Pavel Marko. Windfor's: Goga Tsikolia

Sound and Music: Post Red Audio

CG Artists: Irakli Zubashvili, Luka Labadze, Jemo Moniava, Berika Lobjanidze, Tornike Jibuti

 

Cast:

Andrea Pirlo, Nikoloz Basilashvili, Zuka Rurua, Saba Nergadze, Mariam Tsinamdzgvrishvili, Giorgi Koplatadze, Bidzina Baratashvili & Giorgi Loria

 

Special thanks to: Bikers team, B.C. “Olimpi”, Former Motorball Federation