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Lotto.ge Branding

 #Branding

Lotto.ge - the brand new Georgian National Lottery Company.

 

The idea was to create a playful visual identity, which would represent a true spirit of the new lottery. By recreating the whirling pattern of the lottery machine and the balls, vertigo-like symbol was born.


We chose red and white colors as a tribute to Georgian national flag, to emphasize the fact that Lotto.ge is a new national brand made for Georgian people.

 

 

 

 


Credits

Client: Georgian National Lottery

Agency: WINDFOR’S

 

Creative Chairman: Vato Kavtaradze

Executive Creative Director: Nino Gordeladze

Art Director: Mari Sukhishvili

Designers: SergoTitenkov, Nick Monaselidze

Copywriter: Irina Sakvarelidze

Client Service Director: Tamar Tsintsadze